Untraditional Gate Jumping!!

Gary Vaynerchuck is the man behind wine television. As a man who worked in a liquor store for about seven years, he has become somewhat of a wine enthusiast. I did some research into some of his strategies and they gave me mixed feelings on who this guy was and what he really was into and selling. Gary is such a normal guy that you have to wonder what it actually takes to invest into such a business such as wine tasting. First of all you have to wonder what makes this guy tick.





In his Youtube video web 2.0 out of Manhattan New York he goes on and on about how he made himself into a successful business man through hussling. I don’t want you to think that I don’t like this guy because I actually respect him a lot. I see a lot of me in him. When I want something so badly I go after it regardless of the end result. The way Gary worked long hours and then went home after all of that and started working on his own future projects really sounded like my life. Gary explained that if you have an idea to sell than you have work it no matter what it is. Any dream is possible and Gary is life proof of such things. I like how he gets straight to the point when motivational speaking to large audiences. Gary won’t sugar coat what you need to do to get what you want. He makes sure you know that no dream will just fall into your lap. You gotta work for it and it’ll work for you.
The way that Gary has gotten into all of these business acquisitions is definitely not on the normal end of things. He has used untraditional media to reach his target audience. He relied on only free services such as Facebook, Myspace, Youtube, Twitter and a blogger that he kept up regularly. These are considered gatejumping tactics.




Brazen Careerist Bloggers are another form of blogging. The real reason they are out there is for coworkers to get to know one another and to give future employers a way to get to know their possible future employee. It is a very personable way to get to know one another. It is really geared toward helping Generation Y people bridge the large gap in between high school, college and any other kind of gap that is trying to be crossed into the large and “scary” professional world. I really think this is an awesome service to include into your resume. It can never hurt to have too much media on your side to get your name out there.

Free media is revolutionary as far as posting anything and everything. The world is so big, but in reality it is shrinking. We are becoming so intertwined with everyone on this planet that marketing has become so very easy. Ideas such as wine video blogging is taking off. The world is our playground and we need to figure out just how to play on it.